East Africa · The Netherlands
Connecting East Africa and the Netherlands
Imara Advisory combines marketing, diaspora insight and business development to help organisations reach the right audiences, grow their businesses and develop cross-border partnerships.
Understand your market. Reach your audience. Move opportunities forward.
The opportunity already exists. The challenge is access.
An organisation may see potential in a market without knowing where to begin. Which audience matters? Who should be involved? What needs to happen next? Imara Advisory helps turn these questions into focused outreach, marketing activity and partnership development.
- Who do we need to reach?
- What do we need to understand?
- How do we move forward?
Services
Connect. Grow. Bridge.
Three connected areas of support, from understanding an audience to delivering campaigns and developing partnerships. Engage us for a focused project or ongoing support.
Connect
Understand communities. Build engagement.
We help organisations reach East African communities in the Netherlands through audience insight, relevant communication and community engagement.
- Diaspora audience research and cultural insight
- Community outreach and communication strategy
- Campaign development and delivery support
- Community events and diaspora activations
More Connect services
- Language and cultural support
A possible starting point
Audience and Outreach Assessment
An audience brief, recommended channels and outreach priorities tailored to your objective.
Grow
Strengthen your marketing. Attract customers.
We help businesses clarify their positioning, build demand and improve customer acquisition through marketing strategy, creative development and campaign management.
- Brand positioning and marketing strategy
- Paid social and customer acquisition
- Content and creative strategy
- Lead generation and campaign measurement
More Grow services
- Sales enablement and marketing training
Available to businesses in East Africa, the Netherlands and other markets.
A possible starting point
Marketing and Growth Review
A review of your current marketing with priorities for positioning, campaigns and measurement.
Bridge
Find relevant partners. Develop opportunities.
We help organisations explore opportunities between East Africa and the Netherlands through market insight, partner research, relevant introductions and business development support.
- Market opportunity assessment and entry planning
- Potential partner research and mapping
- Outreach, introductions and meeting coordination
- Partnership development and follow-up
A possible starting point
Market and Partner Mapping
A focused opportunity brief, potential partner shortlist and recommended engagement steps.
Why Imara
Marketing expertise. Community insight. Cross-border perspective.
Understanding an audience is one part of the work. Knowing how to communicate, build demand and develop relationships is another. Imara brings these capabilities together for organisations working between East Africa and the Netherlands.
A market is more than a number.
Effective diaspora engagement starts with understanding people’s priorities, trusted networks and everyday realities. We help organisations explore these factors and use the findings to shape relevant outreach, events and campaigns.
- Community locations and networks
- Customer priorities and interests
- Trusted channels and gathering places
- Cultural context and barriers to engagement
Peter Makau
Founder & Managing Director
Peter Makau is a Netherlands-based marketing and business development professional with a Kenyan background. His experience spans performance marketing, customer acquisition and community engagement.
He also leads KE Connect Umoja Club, a network connecting Kenyans all over the world. This experience informs his understanding of community priorities, communication and relationship building.
Through Imara Advisory, Peter brings together commercial thinking, cultural understanding and practical marketing expertise to help organisations reach audiences and develop opportunities across borders.
Connect with PeterWho we help
Our services are designed for organisations seeking market insight, business growth or stronger connections between East Africa and the Netherlands.
- Banks and fintechs
- Businesses
- Investors
- Embassies
- Business associations
- Municipalities
- NGOs
- Diaspora organisations
How we work
From your objective to practical delivery
- 01
Understand your objective
We discuss your audience, market and the challenge you want to address.
- 02
Define the work
We agree the approach, deliverables, responsibilities and fees.
- 03
Deliver and review
We carry out the agreed activities, review progress and identify the next steps.
Find the right support
Choose your objective for a suggested starting point, or contact us directly.
Choose an objective and a suggested starting point will appear here.
Contact
Let’s discuss your project
Tell us what you are working towards and where you need support.
Or email directly:
imara.advisory@outlook.com